NPR Stations See Need to Improve Local Online News

New survey results from MVM Consulting show NPR stations far less satisfied with their online local news than with their local news on air.

The data show 72% of NPR stations are “satisfied” or “very satisfied” with their on air local news programming. Only 10% were at all dissatisfied with the broadcast product.

2012 MVM NPR Satisfaction On Air.001
But when the same question was asked about each station’s online local news content, the responses were far less effusive. A third of stations expressed dissatisfaction.

2012 MVM NPR Satisfaction Online.001
As reported earlier, stations are reporting efforts to expand their online news staffing and content. But for now there’s a significant gap between their levels of satisfaction, radio versus online.

The 2012 Survey of Stations was conducted by Michael V. Marcotte of MVM Consulting in coordination with the University of Nevada School of Journalism, where Marcotte is a visiting professor. Collaborating on the invitation only, online survey was PhD candidate Sandra Evans of The Annenberg School of Communication at the University of Southern California. 136 stations participated, 103 of them were NPR members.

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Michael V. Marcotte

Hi, I'm the (first-ever) Professor of Practice in Journalism at University of New Mexico in Albuquerque. I teach multimedia journalism and launched are innovation/collaboration lab: New Mexico News Port. Previously, I was the 2012-2013 Reynolds Chair in Ethics of Entrepreneurial and Innovative Journalism at the University of Nevada, Reno... and, before that, a 2011 Knight Journalism Fellow at Stanford University. I'm also very active as a consultant in public media news, having spent over 20 years as a news director. My website is http://www.mikemarcotte.com or on Twitter: http://twitter.com/michvinmar

4 thoughts on “NPR Stations See Need to Improve Local Online News”

  1. The more you are willing to be flexible and compromise, the more satisfactory the results.
    Steer clear of sensation discouraged or a failure if you are still coping with
    financial or individual limitations.

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