NPR Stations See Need to Improve Local Online News
New survey results from MVM Consulting show NPR stations far less satisfied with their online local news than with their local news on air.
The data show 72% of NPR stations are “satisfied” or “very satisfied” with their on air local news programming. Only 10% were at all dissatisfied with the broadcast product.
As reported earlier, stations are reporting efforts to expand their online news staffing and content. But for now there’s a significant gap between their levels of satisfaction, radio versus online.
The 2012 Survey of Stations was conducted by Michael V. Marcotte of MVM Consulting in coordination with the University of Nevada School of Journalism, where Marcotte is a visiting professor. Collaborating on the invitation only, online survey was PhD candidate Sandra Evans of The Annenberg School of Communication at the University of Southern California. 136 stations participated, 103 of them were NPR members.